Lexcrylics

I designed and developed a professional website for Lexcrylics, a nail artist based in Vancouver, WA, to help elevate her brand beyond her Instagram presence and integrate automated booking capabilities for clients.

The project began with discovery meetings to understand the client's goals and aesthetic preferences. From there, I refined her existing logo while also designing a new logomark, and created a brand guide to strengthen her visual identity across every touchpoint. I then coordinated a professional photoshoot to capture high-quality imagery of her work and studio space.

On the design side, I mapped out the site's information architecture in Figma, wrote SEO-optimized copy, and organized content to highlight services and make booking effortless. The site was built on WordPress with a focus on responsive design, interactive elements, and cross-browser and cross-device functionality.

This project gave me end-to-end ownership of a client engagement, from brand strategy and photography direction to UX design and development, while reinforcing how thoughtful design can directly support a small business's growth.